Sam Dutton, a third-year apprentice at Newcastle-under-Lyme based KMF (Precision Sheet Metal), has been chosen by EAL the national awarding organisation for the engineering, to be the star of its new video campaign.
EAL is marking its 20th anniversary with a campaign aimed at generating increased interest in vocational qualifications among young people, their parents and teachers.
As part of that campaign it has produced a video to highlight 'How to make it in industry' and has chosen KMF's Sam Dutton for the starring role.
Sam is currently in the third year of his advanced apprenticeship at KMF and is typical of the young people employed by the £30 million turnover business.
In addition to learning the skills required to advance their engineering knowledge, they are also encouraged to develop life skills that give them the confidence to take on projects such as this.
"We are really pleased that Sam has been chosen for this EAL video as we are fully committed to developing apprentice training here at KMF," said KMF Training Centre Manager Jenny Conlon.
"Anything that EAL can do on a national level to encourage others to do the same has to be a positive thing for UK manufacturing,"